Rebecca Braddock is the Head of Marketing at Medtech Global, responsible for developing and implementing data-driven marketing strategies that align with Medtech’s business objectives. She brings over 15 years’ marketing experience, specialising in CRM and marketing automation. Her career spans software and innovation-focused organisations including Callaghan Innovation, PwC New Zealand, Leighton O’Brien and WhereScape Limited, and includes many years working abroad in Melbourne, the USA, Europe and the Bahamas. Passionate about innovation, Rebecca embraces new technologies to achieve measurable results and build meaningful connections. She holds a Bachelor of Business with a double major in Marketing and Information Management from the University of Auckland.