Your website is one of your most important business assets. It should be helping you to communicate with your patients and attracting new patients during the COVID-19 crisis.
A website that is secure and easy to update is a good investment. What are the other essential elements of a good medical practice website?
Area for Messages
A good website will allow you to display urgent messages quickly and easily. During this time of the COVID-19 pandemic it’s important to keep patients updated on your measures to keep them safe from infection so they will continue to visit your practice, your website is a good place to start this messaging.
These days the majority of people will search for a new provider online. Getting your website to appear on page one of Google is becoming increasingly important for many practitioners.
A free tool open to all practices, is a Google Business Page, which will display your practice in Google Maps when potential patients are searching for a local provider. If you haven’t already created a page for your practice, make it a priority this week.
Another popular place a new patient looks for a provider is Facebook, via recommendations. We regularly see people asking for health practitioner recommendations in local community groups on the site. If you are looking to increase word of mouth referrals then a presence on Facebook will help people to share your details.
What should be included on a good practitioner website?
Patient needs are changing and increasingly people want instant results. Online bookings make it easy for patients to make appointments when it’s convenient for them, which is often when a practice is closed. Offering patients the convenience of online bookings will help your practice increase bookings and reduce no-shows. Medtech offers a great solution to manage online bookings and send patient reminders. Click here to contact us for more information.
Clinic hours and contact details
A good website will make the information patients are seeking easy to find. Your website should display practice contact details and clinic hours prominently on every page.
Help potential patients to understand why your practice is different from others and why they should book an appointment with you.
When crafting this message try to address any points that potential patients may be looking for. It could be quality of healthcare, minimal wait times, a broad range of services, skilled practitioners etc… Spend time understanding why you are different and also what patients are looking for from a practice.
Include a page on your website with details and photographs of every practitioner in your practice, along with their qualifications and any areas of specialty. Be sure to use the area to sell their expertise and resist the urge for it to read like a resume. Write the profile in the same way you would if someone asked you to tell them about the practitioner.
Provide a list of the services the practice provides. It is also a good idea to remind patients to book longer consultations for those services that require more time.
Include details on your website of after-hours emergency numbers. This information will guide patients to quality health care in an emergency.
Many people respond well to receiving advice on a cross-section of health-related topics. The information can be shared both social media and via a regular email newsletter that will also contain links back to your website.
When you have a good quality website it’s important to drive traffic back to it, in order to promote your practice and increase bookings.
It’s a good idea to include a page on your website to encourage patients and other health providers to send you referrals. On this page, include details of the types of patients you help, along with case studies that outline how you have helped patients.
Lastly your website should build trust and brand recognition, so it’s crucial that the site is built to the highest standards with quality graphics and copywriting. Your web presence is an important part of your marketing and is an area that is well worth investing in a professional website designer for.